Collaboration: Infinite Hope with Booby and the Beast


Cancer is a c word we are used to. It constantly touches the periphery of our lives, we all have someone close to us that suffered or suffers from this disease. 

February is cancer awareness month. I think you would be hard-pressed to find anyone over the age of 6 that isn’t highly aware of cancer, therefore, I think we need to make more of an effort to be aware of our own bodies, being aware of your body and the changes that happen internally and externally can make all the difference in the world when if comes to cancer.  Know your body, know if that mole changes shape, if there is a lump, if you have persistent headaches- know what is your normal and take enough care of yourself to have anything checked out. Be aware and be preventative (that includes quitting the smokes) and be an advocate for yourself, if you think something is wrong then trust your gut, it's okay if you think you are crazy, get it checked out anyway.

We have collaborated with Jennifer Campisano from  Booby and the Beast for a new necklace, the Infinity necklace. This piece stands for the infinite hope, hope that you cling to when life becomes its most difficult. 

Life throws you both good and bad circumstances. You can choose how to live with them. I choose hope -Jennifer Campisano

Life throws you both good and bad circumstances. You can choose how to live with them. I choose hope -Jennifer Campisano

Jennifer’s blog is touching, charming, funny, informative, and it will grab your heart and twist it. She gives us an honest and endearing account of what it is like to live with cancer.
In 2011, at only 32, with a brand new baby boy, Jennifer thought she found a lump in her breast. Her doctor assured her it was only a clogged duct from nursing her infant and assured her it would go away. She knew better, got a second opinion and that “clogged duct” turned out to be stage IV metastatic breast cancer. 
Jennifer has gone through multiple chemo treatments, losing her hair twice and while she has been cancer free for a year now she continues to endure chemo treatments and will have chemo until there is a cure.
The way Jennifer is so open and honest really opened my eyes as to what her world is like and while I knew what cancer and chemo does to the body scientifically she showed me what cancer does to the person and their family. After reading through her experience I will never look at cancer the same way, neither should you. While you may have little control on developing cancer you can still fight it. You can still be aware, aware of your body, aware of the effects that cancer has on those that suffer and aware that we need to find a real cure.

This is Jennifer, documenting her hair growth.

This is Jennifer, documenting her hair growth.

I asked Jennifer about the loss of her hair, her blog is filled with updates on her loss, gain, and loss again and the gain again of her hair. I’ve seen/heard many a woman warrior make the bald head a battle statement of cancer but Jennifer didn’t necessarily embrace this loss, instead she accepted the situation that she was in and validated it with utter honesty: loosing your hair fucking sucks. Women everyday obsesses over their hair, I rarely remember to brush my curly mess but I would be lost and naked without my hair. Our founder of Project Heart Yourself is herself an Internet celebrity thanks to her hair blog, even if it was en vogue to shave your head (it does come in and out of style) you wouldn't shave your head because it is part of your feminine identity, hair is a huge part of being a woman and feeling good about you. 

Jennifer’s story goes hand in hand with Project Heart Yourself. Loving yourself is one of the hardest but most paramount aspects to life. You do not always have control over what happens to you, or in you but with grace you can accept it and learn to continue living a beautiful life. 


As always, profits from the infinity necklace (and all jewelry here) are donated to charity but we encourage you to make a donation to METAvivor which donates all money to researching metastatic cancer because we lose 1 woman every 15 minutes in the U.S to breast cancer.

Choose Love, Be Kind


They say love is one of the hardest words to translate. The Greeks had four different words for love.  Since the beginning of civilization we have all been interconnected by a feeling we can not resist, in fact, we probably never would have survived without some sort of cavewoman maternal love, whether it’s blood or romance, we love one another and search for others to love. If we are so drawn to connect and protect through love you have to wonder why women in particular find little love for themselves.

The goal of Project Heart Yourself is to promote self esteem in women I want to extend the challenge from loving yourself to loving others around us, women in our lives in particular.

Studies have shown that women share more about their bodies and are inclined to speak negatively about themselves in group settings. When this happens our natural female tendencies are to agree and attempt to put ourselves on the same level, thus talking negatively about ourselves as well (thank you sophomore gender studies class). I see this all the time in the women around me. Sometimes just being aware of the negative comments without even participating in the conversation is enough to affect my mood.

So stop bringing yourself down, stop bringing others down, stop bringing yourself down to meet others that are also down. Do not agree with negativity, instead chose something positive, something kind to say.

Here's an example, because it's hard:

Sarah:  "I ate way too much over the holidays, now I just feel huge, I should start a diet tomorrow."

Jenny: "Have you seen that buzzfeed article  with the women of all sizes doing yoga? Really shows that all bodies are beautiful" 

Be kind. Be kind to yourself and to others around you and you will start to love yourself more, love others more and they will love you in return. It’s our human tendency, we can’t help it. We can chose to be negative or we can choose kindness and spread some more love this season.

"My religion is very simple. My religion is kindness" The Dalai Lama XIV

photo via instagram @movelikeagoddess




Meet Our New Intern

Project Heart Yourself is growing! We are lucky enough to have gained one special intern, meet our lovely new addition to our very small team, Grace. She is an entrepreneur student at WP Carey School of Business at Arizona State University in Tempe. 

From Grace: I love fashion and want to pursue a career in the red carped industry and have started dabbling in creating my own online stores including an equestrian line and iPhone cases. I am involved in a few clubs on campus including Delta Gamma sorority, business of fashion club, women in business association and intramural volleyball. My hobbies are running, horseback riding and photography!

We are very excited to have such an awesome woman and student be part of our team. So glad you are here Grace! 


Hand Crafted With Love

Nestled in the heart of Tempe Arizona sitting at 1524 N. Scottsdale Road lives Jewelsmith, Arizona's most unusual jeweler. This is where each necklace idea for Project Heart Yourself is brought. Jewelsmith then carefully creates hand casted moldings for each design and once the piece has been approved for perfection and is completed to order for Project Heart Yourself. You can be assured that not only was your necklace hand crafted in the United States supporting a small local business but also that it was created from conception to completion, with love.

We love Jewelsmith not only for their dedication to quality but also for their uniqueness. They specialize in pieces that your average jewelry store doesn't think to carry. While there are precious gems, diamonds and watches to ogle over they have vintage pieces, native american pieces with gorgeous regional turquoise as well as fully custom pieces to help make your dreams reality. 

Or if you just need a watch battery fixed, chain fixed or ring resized they can handle it all, sometimes even while you wait. 

Check them out online or in person if you are roaming around the Phoenix area.

Photo by: Sarah Bishop Photography 

Love Yourself #heartyourself

The world is made up of powerful, gorgeous women and we know it. We love all of you so much and just want to share how special each and everyone are. You don't have to be wearing our jewelry, fancy shoes or even makeup to really love yourself. Tell us why you heart yourself and tag us on Instagram using #heartyourself ! We want to focus on you this October, help us share what makes you special and beautiful and why you heart yourself. 



Sneak Peak

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psst! We have a new necklace! We are thrilled to have partnered with Lindsay Letters. She has the cutest cards, gifts (like this) and I'm drooling over her holiday canvases- so many of them would just look perfect on my mantle! Anyway, head over to Lindsay Letters and check out our sweet little golden arrow, one of the best designs we've ever had. The Aim True Necklace and card set are available on her site now.

Lennon is Love

I haven't been eager to write this. As a mother the death of anyones child is difficult to realize and fully process. Lennon has passed, he passed on August 21st, two days after his birth, peacefully and surrounded by his family. The Myers family story is truly inspirational, the amount of love and grace that they showed Lennon speaks as to how pure their love for him was. I hate the cliche if you love someone let them go, but there is such truth in it in this situation. Little Lennon was very sick, besides having no kidneys or bladder he was also born before his lungs were fully developed so his lungs had a small hole in each side. There are medical interventions such as kidney dialysis that may have prolonged Lennon's life but with no guarantees or promises, just a very sick baby, Josh and Cara had to consider Lennon more than themselves.

His short time here Lennon was so incredibly loved by his family that they let go of their own agendas to end his suffering while surrounding him making his passing both gentle and beautiful. Josh and Cara Myers made the decision that no parent should ever have to make and they had so much love for Lennon that they let him go instead of holding on for themselves. Little Lennon, in the two days you were here earth side you showed and were shown so much true love. 

Please help show your support for the Myers family, we are donating $10 of every Love necklace to the Myers family, which will now go to funeral expenses. We've only made 100 of these and it's important to us to reach this goal, we want the Myers Family to know that they too are loved and supported. 

This little baby has shown us so much in his small life. He has shown us through his family what true love looks like. When you wear the Love necklace, remember Lennon, remember the ultimate sacrifice that his parents made for him, the love that surrounded him before he was even born and the truest purest love that you can possibly experience earth side. Remember that love and remember to spread that love to all around you, we are all someones child.

Here is a beautiful excerpt on what Josh had to say about his son and his passing, 


You see sometimes and more often than not Love calls us to give something up unselfishly instead of clinging onto it. As much as we loved little Lennon from the moment we laid our eyes on him we loved him too much to hurt him or even drag him through OUR fight. Lennon wasn't about us. Lennon was about Lennon. Lennon was about Love. We don't blame God at all. Lennon had some sick little guy issues that no baby should ever have to suffer through. Please hear me in this. Sometimes the fight isn't the thing you're fighting but the fight is letting go of self. We aren't special, we just chose from the moment we found out about Lennon that we would let love win.

Read more from Josh Myers and the story of Lennon here.

If you can and would like to make a larger donation to they Myers family, please do so here.

You can find Love for Lennon on Facebook.




Sites We Love: byTouriya

We want to spread some internet love by introducing you all to an amazing lifestyle site byTouriya. The site was started by the gorgeous Touriya Haoud, a model and mother of 3 boys! If there is one thing we understand it's how much work and dedication motherhood is, byTouriya helps add in some glamour and pampering to your home, style and even your kiddos.

byTouriya is all about fashion for moms by moms that are leaders in the fashion industry and know exactly what they are talking about.  This online magazine is filled with great style tips for kids and moms as well as ways to stay healthy and live an active lifestyle. It has everything from Kourtney Kardashian telling you exactly what she carries in her purse to the newest trends in fitness. Go check them out and I promise that even sitting in your living room in your pajamas this site will make you *feel* more LA. And while you are there check out our feature, as well as all the other great shopping they share!



All You Need Is Love: Love For Lennon

This month we are working with Go Shout Love again for a very special little baby. Little Lennon Myers hasn't been born yet, he is due next month and once he's here he will need a lot of extra care. His story is already a very special one.

Lennon has been diagnosed with renal agenesis, which is when one or both kidneys fail to develop. Renal agenesis is a genetic condition that affects 1 in 750 babies which little Lennon's parents, Josh and Cara know all too well. On the morning of September 11th, 2001 Cara gave birth to a baby boy Zachary Mathew. Zachary also had renal agenesis and was unable to get life flighted out of the hospital due to the grounding of all planes after the terrorist attacks. Tragically Zachary was not able to receive the help he needed and did not make it. Now lightning has struck their family again yet they are still hopeful in Lennon.

Josh and Cara are facing difficult and emotional road as they prepare for Lennon's arrival, not to mention the financial burden that comes with needing a team of specialists. This month we have created a limited edition necklace just for Lennon. With the inspiration from his namesake (that would be John Lennon) we have created the Love necklace because all you really need is love and we want to surround this little baby with love. The Love necklace comes in silver and with an adjustable chain. We will be donating $10 of every sale of the Love necklace to the Myers family, they are a very limited edition with 100 made so don't wait and donate to this baby. Help us spread the love to him and his family.

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If you wish to give more to the Myers family, you can do so through Go Shout Love or Go Fund Me

Shine On


It's true. When you are in a good mood you pass your good mood on to others.  Good thoughts will make you smile and smiling makes your entire face light up (what's the song? You're never fully dressed with out a smile?) According to  Psychology Today smiling will make you prettier :


"You’re actually better looking when you smile – and I’m not just trying to butter you up. When you smile, people treat you differently. You’re viewed as attractive, reliable, relaxed and sincere. A study published in the journal Neuropsychologia reported that seeing an attractive smiling face activates your orbitofrontal cortex, the region in your brain that process sensory rewards. This suggests that when you view a person smiling, you actually feel rewarded."


See? It's science. So start your Tuesday with an arsenal of good thoughts, if you've had a rough Monday maybe sit down to make a list of things to be happy about. Carry the thoughts throughout the week and not only will you become more attractive but you will pass on your cheerfulness because happiness is contagious, so shine on!

Photo from Babble

Help Support Silas Jacobsen

We are just over the halfway point in June, that means you only have 2 more weeks to help support this courageous little guy! Little Si is the perfect example of what our curve bar stands for. Life threw him a huge curve at birth with his chromosomal abnormality but this little dude not only keeps on fighting but he does so with a smile. Okay, he is a baby, I'm sure he isn't all smiles but check out his Facebook page, Mighty Si, and his little face will light up your day. Help us support his family in caring for him by ordering a curve bar for yourself, a great reminder to keep fighting for what you want, even through the curves life sends your way, just like Silas has done from the start of his young life. We will donate $10 from every bar sold to his family, just use the code mightysi in the coupon code box.

Check out Go Shout Love for more ways to help Silas and his family.


photo from Mighty Si

Show us your necklaces!

Hey ladies, we want to see your heart yourself fashion. Snap a photo of you in your favorite Heart Yourself necklace, tag us and use #projectheartyourself so we can see you and feature you on our page. Share those beautiful faces with us!

Mighty Si


We were recently contacted by the ladies at Go Shout Love about an adorable little boy that is struggling with a rare gentic disorder. Little Si was born with a genetic abnormality that is so rare it doesn’t even have a name, you can read more about him on his facebook page Small Dude.

We are honored to be able to help Si’s family by donating $10 from every curve bar sold through the month of June directly to his family to help pay for Si’s care. Just enter the code mightysi at checkout.

photo taken from Small Dude

Summer Love

Summer might just be the best season of the year. Sun kissed skin, iced coffee and blow up pools in the yard speak for themselves. Another perk- updating your summer wardrobe- add some gold or silver shimmer with Heart Yourself necklaces this season they go with everything and are light and cool enough that they won't make sweaty but will still make you glisten. 

Red Ballons for Ryan

Life is full of ups, downs and curves but the worst experience to go through would be the loss of a child. After seeing a couple photos of a beautiful red, curly haired boy who was so tragically lost last Friday after running into the street after a Frisbee we knew we needed to help his family any way we could.  We will be donating 100% of the proceeds of our curve bar to Jacqui from Baby Boy Bakery and Dan Saldana to cover anything they might need after losing their little boy Ryan much too soon.

Wear your curve in memory of Ryan and to know that if you are at the bottom of a curve things will look up again. 

Read the story here and visit Jacqui's Instagram #redballoonsforryan



Sterling Silver Heart

So happy to introduce our new Sterling Silver Heart Yourself Hearts. These are one of a kind and are made of 100% sterling silver. This unique heart is the center of our company, and exactly why our company got started. We wanted to create meaningful jewelry for every women to have constant reminders that they are loved and beautiful. 

Each heart is carefully made and casted by our Goldsmith that is located locally in Tempe, AZ at the family owned and operated jewelry store called The Jewel Smith. So when you buy jewelry from us, not only are you supporting our charity of choice Fresh Start, you are supporting an American made company. 

So wear our delicate sterling silver heart everyday for a constant reminder to "Heart Yourself."