Hand Crafted With Love

Nestled in the heart of Tempe Arizona sitting at 1524 N. Scottsdale Road lives Jewelsmith, Arizona's most unusual jeweler. This is where each necklace idea for Project Heart Yourself is brought. Jewelsmith then carefully creates hand casted moldings for each design and once the piece has been approved for perfection and is completed to order for Project Heart Yourself. You can be assured that not only was your necklace hand crafted in the United States supporting a small local business but also that it was created from conception to completion, with love.

We love Jewelsmith not only for their dedication to quality but also for their uniqueness. They specialize in pieces that your average jewelry store doesn't think to carry. While there are precious gems, diamonds and watches to ogle over they have vintage pieces, native american pieces with gorgeous regional turquoise as well as fully custom pieces to help make your dreams reality. 

Or if you just need a watch battery fixed, chain fixed or ring resized they can handle it all, sometimes even while you wait. 

Check them out online or in person if you are roaming around the Phoenix area.

Photo by: Sarah Bishop Photography 

Love Yourself #heartyourself

The world is made up of powerful, gorgeous women and we know it. We love all of you so much and just want to share how special each and everyone are. You don't have to be wearing our jewelry, fancy shoes or even makeup to really love yourself. Tell us why you heart yourself and tag us on Instagram using #heartyourself ! We want to focus on you this October, help us share what makes you special and beautiful and why you heart yourself. 



All You Need Is Love: Love For Lennon

This month we are working with Go Shout Love again for a very special little baby. Little Lennon Myers hasn't been born yet, he is due next month and once he's here he will need a lot of extra care. His story is already a very special one.

Lennon has been diagnosed with renal agenesis, which is when one or both kidneys fail to develop. Renal agenesis is a genetic condition that affects 1 in 750 babies which little Lennon's parents, Josh and Cara know all too well. On the morning of September 11th, 2001 Cara gave birth to a baby boy Zachary Mathew. Zachary also had renal agenesis and was unable to get life flighted out of the hospital due to the grounding of all planes after the terrorist attacks. Tragically Zachary was not able to receive the help he needed and did not make it. Now lightning has struck their family again yet they are still hopeful in Lennon.

Josh and Cara are facing difficult and emotional road as they prepare for Lennon's arrival, not to mention the financial burden that comes with needing a team of specialists. This month we have created a limited edition necklace just for Lennon. With the inspiration from his namesake (that would be John Lennon) we have created the Love necklace because all you really need is love and we want to surround this little baby with love. The Love necklace comes in silver and with an adjustable chain. We will be donating $10 of every sale of the Love necklace to the Myers family, they are a very limited edition with 100 made so don't wait and donate to this baby. Help us spread the love to him and his family.

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If you wish to give more to the Myers family, you can do so through Go Shout Love or Go Fund Me

Shine On


It's true. When you are in a good mood you pass your good mood on to others.  Good thoughts will make you smile and smiling makes your entire face light up (what's the song? You're never fully dressed with out a smile?) According to  Psychology Today smiling will make you prettier :


"You’re actually better looking when you smile – and I’m not just trying to butter you up. When you smile, people treat you differently. You’re viewed as attractive, reliable, relaxed and sincere. A study published in the journal Neuropsychologia reported that seeing an attractive smiling face activates your orbitofrontal cortex, the region in your brain that process sensory rewards. This suggests that when you view a person smiling, you actually feel rewarded."


See? It's science. So start your Tuesday with an arsenal of good thoughts, if you've had a rough Monday maybe sit down to make a list of things to be happy about. Carry the thoughts throughout the week and not only will you become more attractive but you will pass on your cheerfulness because happiness is contagious, so shine on!

Photo from Babble

Show us your necklaces!

Hey ladies, we want to see your heart yourself fashion. Snap a photo of you in your favorite Heart Yourself necklace, tag us and use #projectheartyourself so we can see you and feature you on our page. Share those beautiful faces with us!

Sterling Silver Heart

So happy to introduce our new Sterling Silver Heart Yourself Hearts. These are one of a kind and are made of 100% sterling silver. This unique heart is the center of our company, and exactly why our company got started. We wanted to create meaningful jewelry for every women to have constant reminders that they are loved and beautiful. 

Each heart is carefully made and casted by our Goldsmith that is located locally in Tempe, AZ at the family owned and operated jewelry store called The Jewel Smith. So when you buy jewelry from us, not only are you supporting our charity of choice Fresh Start, you are supporting an American made company. 

So wear our delicate sterling silver heart everyday for a constant reminder to "Heart Yourself."

Curve Bars

When life throws you a  curve,  fight for what you want.     Curve bars are very special to me. They symbolize that when the path you've been on sudden curves instead of going straight forward, that you just need to fight for what you want and go for your dreams. I've personally had a lot of experiences where  I've been thrown curves and this piece is very special to me.  These delicate pieces of jewelry  retail for $48 dollars and come in your choice of sterling silver or gold filled. You have the choice of wearing your curve on a 16inch or a 18inch chain.  Wear your curve daily as a reminder that you can get through whatever life has thrown your way.

When life throws you a curve, fight for what you want.


Curve bars are very special to me. They symbolize that when the path you've been on sudden curves instead of going straight forward, that you just need to fight for what you want and go for your dreams. I've personally had a lot of experiences where  I've been thrown curves and this piece is very special to me.

These delicate pieces of jewelry  retail for $48 dollars and come in your choice of sterling silver or gold filled. You have the choice of wearing your curve on a 16inch or a 18inch chain.

Wear your curve daily as a reminder that you can get through whatever life has thrown your way.

Bliss Bars



Get the perfect balance of happiness with our Bliss Bars. 

I've been wearing my bliss bar non-stop! This is definitely our best seller and can be worn with any other piece of jewelry whether it be ours or other statement pieces. Above are a few examples of how you can rock your bliss bars. 

We have large Bliss Bars or mini's and even some with a little diamond for you ladies out there that like a little bling. 

Don't forget to Heart Yourself today and remember that a portion of our proceeds go to Fresh Start Women's organization. <3

Project Heart Yourself

Heart yourself first and everything else will fall into place.

Large sterling silver heart, with a small gold vermeil heart. This delicate love heart has "yourself" engraved on the back to help remind you to "heart yourself" daily.

Heart yourself blog is going to be a place where women can share their inspirational stories about what ever they want to share. Let it be a place where we are all equals. Lets encourage each other instead of discouraging each other. I'm going to start this blog space off by sharing my own journey launching project Heart Yourself.

There's a million reasons why I wanted to launch Heart Yourself. It completely happened organically and I couldn't be prouder of my new venture. I have a hair blog called Confessions of a Hairstylist where I teach and inspire the everyday women about how to do their own hair. I believe I encourage women to look and feel their best through good hair.

So, with me having an online presence, I got to thinking that I really wanted to take advantage of being on the world wide web.  I got to brainstorming and knew I wanted to do something charity related, but wasn't exactly sure what. 

The other week while I was on the elliptical at the gym, I started glancing around at everyone and started noticing the women who walk with their heads down as they are ashamed or not overly confident in their own bodies. It really got me thinking on how cool it was that through great hair, you can instill confidence in the everyday women, but there has to be something more that I could do. Then I suddenly got the idea that women just need to love them selves no matter what. That's when Heart Yourself was born. I thought, how cool would it be to have a daily reminder to have women empowerment and love yourself each and everyday from a special piece of jewelry.

I immediately called my Mother in Law Sue who is a jeweler. She owns the most unusual Jewelry store in Arizona called the Jewelsmith in Tempe, and has been in the business since the 70's. She loved my idea and we quickly started making up some samples of some delicate yet trendy jewelry pieces. I then decided that my Charity of choice was going to be Fresh Start which is not only local, but it's right up my alley on trying to encourage women empowerment.

Fresh Start is a non-profit organization dedicated to help empower women through the services of the Jewell McFarland Lewis-Fresh Start Women’s Resource Center. It is the first comprehensive self-help center for women in the country helping women and empowering them. Fresh Start has different types of neat mentoring programs, self- esteem services and much more! I felt like it's a great fit for what I'm trying to achieve and really hits home.

 I got the best design gal in the business Melanie from My Billie Designs to start on my branding. And then Heart Yourself was brought to life. I can't tell you how good it feels to be doing this. You know when you're not sure where you are going, but you just know its the right path? That's how I'm feeling right now. 

Women empowerment is so close to my heart. It is what drives me to be a better mom, wife, person, hairstylist each and everyday. I know not everyone has the courage to go for their dreams, so I'm hoping that everyone knows that they are able to do anything that they want in life, as long as they continue to reach for it. 

Now, the jewelry I've created won't give anyone magically power, but I hope that the pieces can be a reminder to heart yourself, pick yourself up from a bad situation or have the courage to aim high.

Struggling with self esteem and body image issues my whole life, putting myself on the web has been a personal journey that I've really struggled with.  I started filming my YouTube channel when I was 6 months pregnant and still have some baby weight to lose. But through this personal and professional journey of my own, as funny as it sounds, it has given me a lot of confidence. And I really owe that to my viewers and fans that come back every week and leave the sweetest comments for me. I have finally accepted all of my flaws and have been really loving myself lately.

Call it narcissistic if you will, but I call it one of my biggest accomplishments. So going through what I have in the past (which is for another post), having my new found confidence and truly learning to love myself, I feel that everything is falling into place. 

I hope everyone is liking the inspirational jewelry we have created and If you want to keep up with monthly deals follow Heart Yourself on Facebook, Twitter and Instagram.